Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-zines from the SEO community, you will always be in the know.
Knowing the value of different domain endings is a good way to help with search engine optimization. For instance, focus your efforts on trying to get links from .edu websites, by writing content tailored to them or making them aware of your site, as search engines give them more weight than other endings, like .com or .org.
Creating a site map for your website should be an integral part of your overall search engine optimization strategy. Site maps make it significantly easier for search engine crawlers and spiders to access every webpage on your website. You might need more site maps, if you have a big website. You should delegate, at most, 100 links per map.
Carry out a search using Google for site:www.yourdomain.com. By doing this you will be able to see which pages of your website are being indexed and if those pages are being presented in a way which would cause searchers to visit your site. You can then do search engine optimization on the pages of your website which aren't indexed.
Stay ethical. Many websites use what is called "Black Hat" tactics, meaning they use unethical practices to hop their sites up on search lists. These include keyword stuffing, "Doorway pages", and many others. Stay away from these, because if a search engine realizes you are using them, they will likely ban your site from their pages.
Today most major search engines offer specialized local listings. For websites with any kind of real-word presence, registering with these local listings will improve search engine performance. Any additional features of the local listings - like maps and reviews - should be taken advantage of to increase a website's total exposure.
Be very cautious when you link to content on other websites. While a direct link to popular or relevant contents can help your search engine optimization efforts, the owners of the site you link to may not appreciate it. The owners of content-rich sites (like those in news media) do not like visitors to access their content without seeing their homepage.
Never fluff it up. No one likes off topic tangents or irrelevant information- not readers, search engines, or article directories. Even if your article may end up shorter than you intended, do not add extra information that does not belong there. Get to the point and keep it there to draw the most attention.
Add your primary keyword phrase into the first paragraph of content. If you can add it twice, that will be even better. Make sure though that your content is still readable and user friendly and avoid making it come across as spam. If you can fit it in and still keep a good content flow then do it.
You need to work on your sites optimization frequently. The optimization landscapes change quite often and you will need to make the necessary changes if you want your site to continue to get its ranking. This will not take a huge time investment if you do the minor changes a little at a time.
Search Engine Optimization or SEO is a marketing technique that is meant to drive targeted traffic to your site and gain search engine ratings. The idea is to get the highest ranking you can to earn the top stop when people are looking for what you have.
Check how many inbound links you have for all the major keywords for your website, and then ensure that the number is high for each. Focus on the top keywords which you believe are driving the highest number of turnover traffic to your website, then focus on the keywords that have the least number of links using them as anchor text.
Ensure that the architecture of your website makes sense. Search engine optimization will drive traffic to your website, but if the user gets lost once they're there you won't make any money off them, and they certainly won't be back. Don't get fancy, just get serious - keep it simple!
Hopefully the tips above have given you some SEO techniques that you can implement immediately to get your website a higher search engine results page (SERP) rank. Or, perhaps the tips have helped you to decide that SEO is not for you and that you need to hire a professional SEO company instead.